{"title":"F2B","description":"\u003cp dir=\"ltr\"\u003eFrench visual artist, born in 1966 in the Paris region, F2B is one of the recognized figures of the French \u003cstrong\u003eNeo Pop Art\u003c\/strong\u003e scene. \u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003e\u003c\/span\u003e\u003cstrong\u003eFrom the logo to the artwork.\u003c\/strong\u003e Trained at the École supérieure des arts appliqués Duperré in Paris, he first worked as an Art Director and then as a Creative Director at an agency, drawing all his inspiration from brand identity. Freed from all advertising constraints in his art, he takes mischievous pleasure in combining and repurposing mass-market logotypes, icons, and emblems. This dual background—advertising and fine art—forms the foundation of his work: he knows from the inside how the mechanics of seduction operate, and then turns them against themselves, a practice the press has described as “logo-jacking.”\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eThe BrandBabes.\u003c\/strong\u003e In 2005, his work turned toward brand consumption. Two fundamental elements then guided his creations: the use of the female body to sell anything and everything, and the power of logotypes in our urban environment. From this combination came the “BrandBabes,” a kind of pin-up series whose bodies are dressed in logos. The series has become his signature, extended by other bodies of work: the “Buttocks Factory” and the “Comixs” series, inspired by Marvel heroes. \u003cspan\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eA declared relationship with the medium.\u003c\/strong\u003e Although drawn to painting and collage, F2B nonetheless finds the full force of his creations in new printing media—particularly limited-edition digigraphs on aluminum. This position is consistent with his definition of the movement: in his view, Neo Pop Art is simply the continuation of the Pop Art of the 1950s, with the prefix “neo” designating artists who perpetuate its momentum through new media and mediums. He summarizes his method as follows: what matters is “the idea,” regardless of the medium—paintings, collages, videos, photographs, or installations, as long as the message gets through. \u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eExhibition history.\u003c\/strong\u003e Considered by some art dealers to be one of Warhol’s “grandsons,” F2B has been represented by galleries since 2005. His work has notably been shown at Galerie Memmi (Paris 8th arrondissement) for the “Buttocks” series in 2009–2010, on permanent display since 2010 at Galerie Ange Basso (Paris 6th arrondissement), at Opera Gallery in Singapore in 2012, and at Galerie NEXT in Toulouse, as well as at fairs such as Lille Art Up!.\u003c\/p\u003e","products":[{"product_id":"marvelous-girl-xlvi","title":"Marvelous Girl XLVI","description":"\u003cp dir=\"ltr\"\u003eAgainst an absolute black background, a female silhouette stands in profile, arched backward, her dark hair cascading down her back. Her face, rendered in a deep cyan blue, is tilted upward, eyelids closed — an attitude of surrender or apparition, as if the figure were emerging from the darkness rather than standing against it.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eThe body itself is no longer flesh: it is made of printed paper. Across its entire surface unfolds a collage of vintage comic-book panels — Captain America in full figure, the Human Torch and the Fantastic Four, Iron Man, The Punisher, fragmented panels, speech balloons in French, printing halftones, and onomatopoeia. The word \u003cstrong\u003eWOW!\u003c\/strong\u003e runs across the cheek, while the skin becomes page, speech balloon, and panel. The color palette — saturated blues, vivid reds, and aged-paper yellows — unifies the whole and creates a dialogue between dermis and ink.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eThis is the underlying principle of the \u003ca href=\"https:\/\/popart-gallery.fr\/collections\/f2b-artiste\" title=\"F2B\"\u003eF2B\u003c\/a\u003e series, here applied to the Marvel universe: the female body, the historic vehicle for every strategy of visual seduction, is literally dressed in mass imagery. The superimposition neither conceals nor truly reveals anything — it transforms the figure into a screen, a surface onto which contemporary mythologies are projected. The eye first searches for the nude, finds superheroes, and understands that the two tell the same story: images made to be desired.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eThe artist, trained at Duperré and later working in advertising creative direction, applies his characteristic détournement here — bringing together two iconic registers to reveal their shared mechanics.\u003c\/p\u003e","brand":"F2B","offers":[{"title":"Default Title","offer_id":60503572382030,"sku":null,"price":900.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0728\/3156\/6158\/files\/Captured_ecran2026-08-23a11.03.51.png?v=1787475864"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0728\/3156\/6158\/collections\/f2B.jpg?v=1787419924","url":"https:\/\/popart-gallery.fr\/en\/collections\/f2b-artist.oembed","provider":"Galerie d'art dédiée au Pop Art et au Street Art - Pop Art Gallery","version":"1.0","type":"link"}