{"product_id":"vincent-van-gogh-2-0","title":"VINCENT VAN GOGH 2.0","description":"\u003cp\u003e\u003cspan\u003e\u003cspan style=\"font-family: arial, sans-serif;\"\u003eThis QR code artwork by \u003ca href=\"https:\/\/popart-gallery.fr\/collections\/aurelien-guiho\" title=\"Aurélien Guiho\"\u003eAurélien Guiho\u003c\/a\u003e, inspired by Vincent van Gogh’s Self-Portrait, stands as a radical reinvention of the image of the self. Where the painter applied thick, vibrant brushstrokes to reveal his inner gaze, the contemporary artist chooses the geometric rigor of the digital medium. The face is no longer composed of pigments, but of a constellation of pastel-colored modules, coded to be read as much by the human eye as by the electronic eye. \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cspan style=\"font-family: arial, sans-serif;\"\u003eIn this transformation, the subject is divided in two: on one side, Van Gogh’s legacy, his quest for identity, his desire to give visible form to the torments and impulses of the soul; on the other, the technological era, in which identity is translated into data, signals, and digitized information. The artwork thus becomes a bridge between two visual languages: the expressive and organic language of the 19th century, and the abstract, systemic language of the 21st century. \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cspan style=\"font-family: arial, sans-serif;\"\u003eThe QR code, usually utilitarian, is elevated here to the status of an icon. It reinvents the act of self-portraiture: no longer simply painting oneself, but coding oneself, inscribing oneself within a logic of reading and interpretation that can be reproduced infinitely. By scanning the image, the viewer activates a hidden dimension, as if revealing the artist’s intimate thoughts behind the material. \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cspan style=\"font-family: arial, sans-serif;\"\u003eThis renewal represents a major evolution: the self-portrait no longer merely represents the self; it becomes an interface, a space for dialogue between humans, machines, and artistic heritage. By merging pictorial tradition with digital technology, the artwork questions the way we currently exist, project ourselves, and recognize ourselves in a world where the image must now be readable by several types of gaze. \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cspan style=\"font-family: arial, sans-serif;\"\u003eFramed: 53 cm x 73 cm\u003cbr\u003eUnframed: 50 cm x 70 cm\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Aurélien Guiho","offers":[{"title":"Default Title","offer_id":60366335344974,"sku":null,"price":4200.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0728\/3156\/6158\/files\/20260812-184942.jpg?v=1786553401","url":"https:\/\/popart-gallery.fr\/en\/products\/vincent-van-gogh-2-0","provider":"Galerie d'art dédiée au Pop Art et au Street Art - Pop Art Gallery","version":"1.0","type":"link"}