Marlboro Cowboy - Come To Where The Flavor Is

Description

This powerful work by Mikko revisits the iconic cowboy of the Marlboro brand, wrapping it in a colorful and provocative modernity. The cowboy, rendered in black with sharp outlines, stands out against a vibrant, colorful background, mixing explosions of bright, contrasting colors.

Mikko uses a bold mix of techniques including acrylic paint, masks, markers, spray paint, pencils and giclée to bring this composition to life. Textures are layered, creating a visual depth that immediately catches the eye. Bursts of colour splash across the canvas and are punctuated by pop culture and graphic references, adding a narrative dimension to the work.

This piece, balanced between street art and pop art, pays homage to advertising while deconstructing it, revealing an implicit critique of consumer icons.