This work by the artist EGHNĀ revisits the iconic Hello Kitty character in a bold and saturated street art style. The face of the famous cat is at the center, but distorted and enriched with a set of graffiti, tags and vibrant graphic elements. Hello Kitty's thick black outline is accentuated by touches of pink, red and black that give her an almost irreverent look, in contrast to her traditional and refined appearance.
On the upper part, handwritten inscriptions, such as "NAME KITTY HELLO?" and expressions in black letters, add a layer of questioning or reinterpretation. Heart motifs, stylized eyes, and words like "LOVE" and "CUTE" appear in a deconstructed way. A strong visual contrast is created by the layers of pink paint and the black strokes that cover certain parts, giving an impression of controlled chaos and irony.
The word "HELLO K." painted in pink capital letters at the bottom of the work, and the phrases "BYE BYE BYE" and "LOVE" on the right side reinforce the idea of a dialogue between the familiar character and her contemporary transformation. This juxtaposition symbolizes cultural appropriation and the transformation of pop elements into tools of protest and artistic expression. The mix of techniques and styles, typical of street art, conveys a bittersweet critique of consumerism and the ideal image that Hello Kitty represents.